AMD claims that its RDNA 4 GPUs warrant an exclusive event away from the barrage of tech announcements, explaining the lack of information during its CES presentation. Whether AMD is just playing it off to give Radeon RX 9000 GPUs more time in the oven or reacting to Nvidia’s RTX 50 Series, time is most certainly of the essence if it wants to gain market share.
During its Meet the Experts webinar, AMD representatives responded to many viewer questions, including the state of its RDNA 4 GPU launch. Short of a direct answer, the brand’s Senior Processor Technical Marketing Manager Donny Woligroski said that Radeon RX 9000 GPUs will be launched during a dedicated event. While there’s no date in the calendar just yet, this shouldn’t take long since the brand has committed to a Q1 2025 launch.
Team Red’s public reasoning is that it doesn’t want to be buried by the sheer volume of noise CES generates. Going unnoticed is not an option for AMD seeing how Nvidia is hogging 90% of the discrete GPU market share – even when including Intel’s Arc chips. Instead, elevating it on its own platform serves as a better alternative.
“All I can say about Radeon (9000) is that what we have said is what we can say. We think it deserves its own time in the spotlight, and at CES, things can get kind of washed under a massive amount of information. So stay tuned; it won’t be a long time before you’ll be hearing more about it in the near future,” Said Donny Woligroski.
It looks like AMD was disturbed by Nvidia’s RTX 50 Series which brought a lot of new features to the GeForce lineup. In a surprising twist of fate, Nvidia confirmed that many of its latest features are coming to previous RTX cards, unlike AMD, which only unveiled its AI-powered FSR 4. So, no multi frame generation, no Anti-lag 3, and no concrete information regarding FSR 4 on the RX 7000 series aside from a generic “we want to do it.”
Add to that Nvidia’s noticeable generational uplift on the mid-range, with around a 22% uplift at lower prices and AMD’s backtracking seems reasonable. Launching GPUs without a strong price/performance when you lack many features compared to your competitor is not a good move.
AMD is likely taking this extra time to prepare its counter-attack, and we wish it luck because it won’t be easy unless the brand has a great value on its hands or is sandbagging for a future surprise.
In any case, we won’t have an answer until AMD feels ready to do so. For the time being, Radeon 9000 seems to be in a bit of a pickle. Wait and see.
