AMD claims to have grabbed almost half of Japan’s retail GPU market thanks to its latest RDNA 4 graphics cards. With their competitive pricing, wider availability, and overall good performance, no wonder Radeon RX 9000 Series managed to conquer many gaming machines.
During a post-launch event held in the land of the rising sun, AMD shared some encouraging results. The brand’s representative, Yoshiaki Sato, said that Radeon GPU sales have captured a whopping 45% of market share, which is a record for AMD in the country. While still lower than Nvidia’s share, this marks a great shift in user preferences, be it due to GeForce shortages or simply Radeon’s improved value.
Nevertheless, this was enough to cause some shortages in RX 9070 series availability, which AMD intends to fix ASAP with the help of its partners at ASRock, Asus, Gigabyte, PowerColor, and Sapphire. After all, it might simply be a lack of stock that’s preventing Team Red from crossing the 50% mark.
Overall, AMD sets its next milestone at 70%, possibly encompassing the sale of its upcoming RX 9060 series GPUs. If these manage to offer a similar price/performance separation as RX 9070 Series did against Nvidia’s RTX 5070 / RTX 5070 Ti, this dream could become a reality.
It certainly helps that its rival didn’t bring much of a fight to this generation, as inflated RTX 50 Series retail prices and a worrying lack of stock left AMD uncontested in the midrange. The coming months might not be so forgiving, as stocks and prices are expected to stabilise in a few weeks.
With that in mind, AMD still has a long way to go to reach parity with Nvidia on the global market as the latter enjoyed a dominating 90% share according to recent Jon Peddie Research data. But as long as Lisa Su’s company continues to offer compelling midrange solutions that don’t break the bank, things should change.
