As AMD prepares to launch Radeon RX 9000 Series in March, more details about RX 9070 XT and RX 9070 continue to emerge as stock for both graphics cards sits idle with retailers. Now, it appears that the company’s pricing strategies prior to its presumed delay have leaked, suggesting RDNA 4 GPUs were much more expensive than previously thought.
According to Bulgarian retailer Gplay, pricing for Radeon RX 9070 XT was closer to RX 7900 XT ($899) than 7800 XT ($499). However, Videocardz has since confirmed that the flagship card was purportedly priced at $899 with RX 9070 rocking a $749 MSRP.
Such MSRPs would put Radeon RX 9070 Series cards in direct competition with GeForce RTX 5080 and 5070 Ti. If true, this adds strength to prior rumours claiming that price pressures from Nvidia were partly to blame for AMD’s delayed launch.
It’s important to note that graphics card pricing is subject to change almost right up until launch, with AMD adjusting Radeon RX 7600‘s MSRP by $30 days before release. It’s unclear whether RX 9070 Series March release will usher in lower costs for consumers, alongside better FSR 4 support, but I’d wager it’s likely.
Whether AMD like it or not, the company is decidedly on the backfoot against Nvidia as Radeon RX 7000 Series adoption remains woefully low relative to GeForce RTX 40 Series. If the brand has any hope of capturing market share from its rival, it must nail Radeon RX 9070 Series pricing relative to performance while undercutting GeForce equivalents as best it can. In a nutshell, Team Red must go lower.
Without benchmarks to draw from, it’s difficult to discern where Radeon RX 9070 XT should sit relative to GeForce RTX 5070 and 5070 Ti in terms of pricing. However if AMD’s performance estimates put the card close to GeForce RTX 4070 Ti at best, then $899 is way off the mark.
Here’s hoping a Radeon RX 9000 Series reveal event provides some welcome clarity on AMD’s pricing strategy. I’ll be watching intently come the date and you can expect my thoughts promptly after, so visit the Club386 Google News feed to make sure you don’t miss it.
