Two weeks out from the launch of its Radeon RX 9070 Series, AMD continues to struggle to provide enough supply to keep up with demand for its new graphics cards. Turns out that despite preparing for release with ample supply to the tune of 200,000, both Team Red and its partners underestimated the popularity of RDNA 4.
This unit count comes courtesy of Benchlife, who attended the AI PC Summit in Beijing. According to the outlet, AMD says its initial supply of 200,000 units is almost out. It’s unclear how quickly AMD can and is resupplying its partners, but this number effectively equates to around 14,000 graphics cards selling per day since launch.
Understandably, the first cards to sell out were those priced at MSRP ($549, $599). However, partners have had little difficulty shifting more premium designs commanding higher prices, despite their higher costs. Since then, availability of Radeon RX 9070 Series cards remains constrained with no sign of easement until May at the earliest.
Taking the Radeon RX 9070’s $549 MSRP as a baseline would indicate that AMD and its partners have generated around $110 million in revenue. A number that is likely even-higher considering this supply would include Radeon RX 9070 XT, not forgetting premium coolers. Add to that the brand’s new Ryzen 9 9950X3D CPU, alongside Ryzen 7 9800X3D which sells like hotcakes, and you can see how the Red Team is having a great time.
All things considered, it’s easy to describe the RDNA 4 launch as a success, even though things could have been much better with more supply. AMD’s wishes of recapturing market share appear to be coming true, particularly in Japan where it now occupies 45% of the region. With Radeon RX 9060 Series cards en route, there seems little doubt that its momentum shows any signs of slowing.
