Upon getting my first iPhone last year, it was only a matter of time before I found myself knee-deep in the Apple ecosystem, benefitting from the technology’s seamless integration. The latest Apple Watch Series 10 stands out as one of my favourite accessories with its sleek pebble design travelling with me practically everywhere I go, and now you can get one cheaper than ever.
Amazon is holding a fire sale in the US, offering up to 25% off the 42mm and 46mm models five months after release, with some even adding cellular support into the mix. Those without AppleCare+ start at $299 with the discount, while those with a two-year safety net begin prices at $363.
While the rest of the world isn’t quite as spoilt for choice as our North American friends, there are deals dotted around Europe and the UK, so it’s worth clicking one of the buttons below to see your local savings.

Apple Watch Series 10
Apple’s sleekest watch yet is its midrange offering, with a thinner and lighter chassis that doesn’t come at the expense of its sizeable screen.
The shell itself comes with a choice of silver aluminium, rose gold, or jet black. Each one is paired with a bundled wrist strap, with the sports bands offering the most off your final bill. You can always swap this out at a later date if you get bored, much like I did for a blue leatherette band, but Apple’s own should suit most people.
Generally, the biggest selling points of the new Series 10 are a bigger display that offers 30% more screen while trimming down the thickness for a lighter approach. This makes it easier to wear when exercising all while making it easier to track your heart rate and easily switch songs with a quick swipe of your media player. In fact, it’s a pretty fantastic fitness companion, offering almost all your expected vital trackers, dust and water resistance up to 5m, and an Emergency SOS function just in case.
The biggest draw for me was its ambidextrous approach. Although I’m right-handed, I’m a southpaw watch wearer, and it’s just as easy to flip it around at the click of a few buttons. This makes the dial lower, since it’s not an asymmetrical approach, but doesn’t hinder its good looks.
Keep in mind that the US version of the watch doesn’t come with the blood oxygen detector that appeared in previous models due to an ongoing patent dispute involving Masimo. Naturally, this feels like a blow to its feature set, but Apple’s iteration has never been FDA approved for those with any sort of condition that would benefit from it. It’s only meant to achieve a baseline reading at most.
As usual, Apple products sold through Amazon benefit from half of the retailer’s normal guarantee, giving you 15 days to refund it if you’re not happy. Luckily, that’s plenty of time to decide whether it fits your lifestyle and is worth the money.