Netflix introducing ad-supported streaming tier

How much would you pay for ad-supported content?

Beleaguered streaming giant Netflix has confirmed intention to introduce an ad-supported streaming tier to its line-up, according to The Hollywood Reporter. Designed to entice customers who have shunned the company of late, value is the big and obvious play.

Going by a recent report in The New York Times, it is expected Netflix will introduce an ad-supported tier by the end of the year. Confirming matters, co-CEO Ted Sarandos has gone on record saying: “We’ve left a big customer segment off the table, which is people who say: Netflix is too expensive for me and I don’t mind advertising. We’re not adding ads to Netflix as you know it today. We’re adding an ad tier for folks who say, I want a lower price and I’ll watch ads.”

Netflix’s move follows in the wake of rival Disney’s intention to have a cheaper, ad-supported package that’ll also roll out at the end of the year.

Facing a triple whammy of recent subscriber losses, job cuts, and stock price that’s down 70 per cent in the last six months, a change in strategy is need to right the ailing Netflix ship.

With the most recent market valuation of $82bn, is Netflix rife for a hostile takeover? Time will tell.

Tarinder Sandhu
Tarinder Sandhu
Founder and publisher at Club386, nobody has more experience ripping the guts out of PCs. Contributing over 20 years of experience, you’ll often see him gallivanting across the globe to distant events, uncovering the latest CPUs and graphics cards. When he’s not elbow-deep in benchmarks, he’s either taking photos with Lisa Su, watching Manchester United, or daydreaming about his next adventure.

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